campaigns

   In the 1980s and 1990s, people who refuse to accept the entire agenda of a particular political party have focused instead on single issues. Organizations such as Greenpeace, Friends of the Earth and various campaigns to free those unjustly imprisoned (the Birmingham Six, the Guildford Four) have benefited from this trend. Lobbyists for particular campaigns have used sophisticated advertising methods, including t-shirts and narrowly targeted television and newspaper advertisements. Slogans like ‘meat is murder’ and ‘furs are worn by beautiful animals and ugly people’ placed on lapel badges and bumper stickers have created a climate of vegetarianism which has virtually eliminated the fur trade and produced ‘vegetarian’ (i.e. synthetic) Doc Martens boots.
   See also: Band Aid
   MIKE STORRY

Encyclopedia of contemporary British culture . . 2014.

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